James Brown Arena is a multi-purpose complex located in Augusta, Georgia. It is managed by Spectra Experiences. It features an 8,000-seat arena, renamed the James Brown Arena, in honor of musician James Brown on August 22, 2006. The complex also features a 2,800-seat theater, the William B. Bell Auditorium, and a 14,500-square-foot exhi…James Brown Arena is a multi-purpose complex located in Augusta, Georgia. It is managed by Spectra Experiences. It features an 8,000-seat arena, renamed the James Brown Arena, in honor of musician James Brown on August 22, 2006. The complex also features a 2,800-seat theater, the William B. Bell Auditorium, and a 14,500-square-foot exhibit hall that opens into a 23,000-square-foot arena floor.