HBO, Max and Social Media
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Warner Bros. Discovery has announced the renaming of its streaming platform Max to its former name, HBO Max, this summer. They dropped the HBO from the logo in 2023 to broaden their appeal, but now have decided against it.
Warner Bros. Discovery WBD launched HBO Max in May 2020. On Wednesday, nearly five years later, the company announced it was returning to its roots. HBO Max launched long before Warner Bros. merged with Discovery Inc.
Discovery (WBD) announced the streaming platform Max would once again ... the decision to resurrect the HBO name is the right one. And the company continued its good brand decision-making when it decided to unload a tidal wave of social content making ...
Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized pivots The post HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix,
Peacemaker writer/director James Gunn and series star John Cena's offer very real real-time reactions to Max changing back to HBO Max.