The Democratic nominee's campaign for New York City mayor is a mirror image of Donald Trump's first presidential campaign.

He won by playing it cool. Mayoral Dem primary winner Zohran Mamdani shot up in popularity with younger voters as comedians and influencers lambasted out-of-touch ex-Gov. Andrew Cuomo, Democratic ...

Socialist Zohran Mamdani's New York City mayoral campaign has given over $3 million to a prominent media strategist with ties ...

With transparency, humor and a lot of data, the NYC mayoral candidate's latest video shows how his video strategy amplified ...

Mr. Mamdani, a state assemblyman and the Democratic nominee for mayor of New York City, is taking on a small handful of more ...

Pranjal Jain, a digital strategist who worked on influencer strategy for Harris’ vice presidential campaign in 2020, said Mamdani’s social presence “dismantles the ivory tower” that so many ...

Democrats are rethinking ways to recapture voters they’ve lost to President Trump in recent election cycles, and they may ...

Days after Eric Adams won the New York City mayoral primary four years ago, he was invited to Washington by then-Speaker ...

Mamdani’s marketing strategy wasn’t a fluke. His creative team, an agency called Melted Solids, ran the campaign like a media company. Co-founded by Anthony DiMieri and Debbie Saslaw (who have also ...

Pranjal Jain, a digital strategist who worked on influencer strategy for Harris’ vice presidential campaign in 2020, said Mamdani’s social presence “dismantles the ivory tower” that so ...

Echoes of Mamdani’s optimistic campaign are ringing in Orlando, where some said his grassroots strategy is similar to what ...

In exchange for $2,000 from the Mamdani campaign, ... Alyssa Cass, a partner at Sling Shot Strategies who ran Scott Stringer’s failed bid for mayor, gave props to Mamdani’s strategy.