Q2 2025 Management View CEO Brian Niccol highlighted the progress of the "Back to Starbucks" strategy aimed at customer-centric turnaround. The strategy focuses on investments in labor, store ...

Starbucks' new dress code could lead baristas to spend on overhauling their wardrobe. It's also giving some pause about the turnaround effort.

Key Takeaways Starbucks CEO Brian Niccol has been busy with a turnaround plan at the coffee chain since taking over last fall.His changes include revamping cafes, prioritizing speed, bringing back ...

It's the latest change that Starbucks has made to its store operations. Starbucks' latest update is changing its dress code for store baristas to highlight their trademark green aprons.

However, with Niccol at the helm, Starbucks is implementing bold changes through its “Back ... His turnaround strategy focuses on simplifying operations and reconnecting with customers.

This was the latest change made under Niccol ... earlier this year to build more agile teams and streamline operations. STARBUCKS CEO SAYS BETTER PRICING TRANSPARENCY NECESSARY FOR MOBILE ...

He also simplified the menu, helping improve operational efficiency ... reflecting an understanding of Starbucks’ heritage. He did not just change policies; he changed narratives.

“Workers United has written to Starbucks demanding no dress code change be implemented at union ... code that won’t improve the company’s operations. They’re forcing baristas to pay ...

The union said it opposes any changes ... Jasmine Leli, a Starbucks barista and union bargaining delegate, said the company should be focusing on things that improve store operations, like ...

The next stop on Starbucks’ transformational journey—a change to the dress code. Starting May 12, the coffee giant will mandate that every employee wear a solid black short or long-sleeved crewneck, ...

“Instead of addressing the most pressing issues baristas have been raising for years, Starbucks is prioritizing a limiting dress code that won’t improve the company’s operations," said ...

Management reiterated confidence in the "Back to Starbucks" strategy to stabilize and grow the business but did not provide detailed financial guidance for upcoming quarters. Niccol announced ...