Dana White seems to have already backtracked on the idea that the UFC’s pay-per-view model is finished, just hours after it seemed like those days were over. The UFC president announced the promotion’s new broadcast deal with Paramount and CBS on Tuesday,

ESPN helped turn UFC into a $7 billion company. The promotion recently signed a new broadcast agreement with Paramount+, which includes featured events on CBS, in a seven-year commitment that kicks off in January 2026.