Those good feelings changed when it was revealed that defensive coordinator Jeff Ulbrich's son was responsible for the prank call on Shedeur Sanders. Ulbrich and the Falcons were fined a combined $350,000 by the NFL for their role in leaking Sanders' phone number.

A prank call to Colorado quarterback Shedeur Sanders during the 2025 NFL Draft cost the Atlanta Falcons $250,000 and defensive coordinator Jeff Ulbrich was fined $100,000 by the league for his 21-year-old son's "tremendous mistake.

The Atlanta Falcons have been fined $250,000 and defensive coordinator Jeff Ulbrich has been fined $100,000 as a result of Ulbrich’s son participating in a prank call to Shedeur Sanders during the NFL draft.