Real reason why Kim Kardashian was recruited by Nike

Nike is in a slump. It’s hired Kim Kardashian to help
Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim Kardashian.
Real reason why Kim Kardashian was recruited by Nike as joint brand is unveiled
Nike announced a new brand launch with mega-mogul Kim Kardashian's shapewear brand, indicating a direct effort by the sports company to resuscitate lacklustre sales performance
Nike and Skims’ Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian’s Post Boosts Collaboration by $1 Million
Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated $6.1 million in media impact value, according to Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print,
Nike Bets Big on Kim Kardashian
More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.
Nike, Kim Kardashian set for major SKIMS collab
Kim Kardashian teams up with Nike for NikeSKIMS, a body-contouring activewear brand blending style, performance, and innovation.
Kim Kardashian gives Nike’s flagging business a swoosh
Nike’s ambassadors have been modern gladiators such as Michael Jordan, Tiger Woods and Roger Federer. But Skims has quickly become a formidable business. Five years into existence, it makes more than $1bn in annual revenue.
America Runs on Skims: Kim Kardashian Teams Up With Nike to Launch New Activewear Brand NikeSkims
The fashion mogul and reality TV star is set to launch a fitness-minded crossover brand that'll debut its first collection in Spring 2025
Nike announces partnership with an unlikely brand ambassador: Kim Kardashian
Nike and SKIMS share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women,” Kardashian, co-founder and ch
Nike's Financial Strength: What Moneyball Data Reveals
AI-Assisted Investment Scores Moneyball combines artificial intelligence with expert analysis to evaluate companies across ...
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Nike Is Releasing DONKEY KONG-Inspired Sneakers
Nike is releasing Air Max 1's that look very Donkey Kong coded, but they haven't announced an official collaboration with ...
Detroit Tigers ace Tarik Skubal 'just signed a deal' with Nike. Here's what that means
The Nike deal shows how in-demand Detroit Tigers ace Tarik Skubal has become after winning the AL Cy Young award, as he joins ...
The Nike Air Foamposite One ‘Galaxy,’ One of the Wildest Sneakers Ever, Is Finally Back
Nike’s original Galaxy Pack and dropped way back in 2012 to commemorate NBA All-Star Weekend, long the high point of the year ...
Serena Williams Wore the Nike 24.7 Line at the Super Bowl — So We Tried It
Serena Williams rocked the Nike 24.7 line during her iconic Super Bowl performance, so you know we had to put it to the test.
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Nike seeing early financial boost following Skims collab
In the 48 hours since announcing its collaboration with Skims, Nike’s market cap has increased nearly $5 billion, despite the ...
Nike has competition for the ‘Love, Hurts’ trademark: someone from New Jersey
Friday’s Super Bowl parade gave birth to two trademark filings — one for “Love, Hurts” and another for Howie Roseman’s “I ...
Nike Free Metcon 6 review: a Jack of all trades
The Nike Free Metcon 6 is a ridiculously comfy and supportive hybrid workout shoe ideal for cardio classes, HIIT and lifting ...