On August 20 — just hours before the tech world dialed into the Made by Google Pixel 10 launch — Sony announced that it's raising the recommended prices for PS5 consoles by $50 for U.S. retailers. The new prices will likely take effect starting Thursday, August 21, though retailers may implement the new prices at different times.

Sony has announced a price increase of around $50 (approximately £37) across all PlayStation 5 models in the United States, effective from 21 August 2025. The move means the PS5 Standard Edition, PS5 Digital Edition and the recently launched PS5 Pro will all become more expensive.

Sony held out longer than Microsoft and Nintendo, but it too is increasing the prices of PlayStation consoles in the US starting on August 21. The standard PS5 (the one with with a disc drive) will now run you $550,