In-flight internet is crappy, but more and more airlines think that Starlink is the solution. The latest company to sign with the SpaceX affiliate is Alaska Air Group, which announced that it will start offering Starlink Wi-Fi next year and expand the service to its entire fleet by 2027.

Wi-Fi will be free to those who sign up for Alaska’s Atmos Rewards. A partnership with T-Mobile means the carrier's customers can skip the ads; everyone else will have to sit through a few.

Alaska Airlines said Starlink internet would be free for all loyalty members, as it doubles down on a key customer segment.