Danone has launched a new range of its Actimel yoghurt drink aimed specifically at the health drink company’s younger consumers. The Actimel for Kids line, which has been designed to appeal to both ...

This summer Actimel is launching a new range to consumers, Actimel Plus. The new range of shots, with full on flavour, are a tasty way to start the day and have been designed to help support the ...

Actimel demonstrates winter's havoc on your body through a series of outdoor builds in London and Liverpool that show ripped and rusty posters. By mimicking the damage that cold, wet and windy ...

The advertising watchdog has ruled that a television campaign for Danone’s Actimel is misleading because it claims the product is “scientifically proven to help support your kids’ defences”. The ...

A television advert for the pro-biotic yoghurt drink Actimel has been banned for suggesting it protects children against falling ill. The Advertising Standards Authority ruled that the advert was ...

Probiotic drinking yoghurt brand Actimel is making preliminary steps towards the metaverse with the launch of an in-game marketing campaign via Fortnite. “It’s a first of its kind for Actimel in ...

Danone is repositioning Actimel with a vitamin-based health claim that will see its patented L.casei probiotic culture relegated to a passing mention on packs. The focus on fortification marks a major ...

The human gut is a unique ecosystem and the hallmark of any healthy ecosystem is the presence of a diversity of micro-organisms. If you are a slave to probiotic drinks you could be encouraging an ...

Yogurt drink brand, Actimel, has announced a new custom map integration within Fortnite, that will help players’ characters survive longer in the game. Available from now until 4 May, The Immunity ...