Indiana Fever guard Sophie Cunningham is getting her own custom shoe released from Adidas later this month.

The Indiana Fever were the quiet winners of the massive four-team trade that sent Satou Sabally and Alyssa Thomas to the ...

Second place in the hearts and wallets of Americans isn’t good enough for the world’s largest sportswear companies, who bet ...

According to Adidas, it's "time for the Care Bear Stare!" You guessed it. Adidas just introduced a collection of Care Bear ...

This slightly chonkier version of the OG Samba is getting high praise.

From marketing to product, the competition is fierce.

Tate McRae always knows how to mix sporty style with an incredibly bold and modern twist, this time rocking a plunging ...

Tennessee football unveiled new Adidas dark mode uniforms ahead of the 2026-27 season.

German sportswear giant Adidas is benefiting from multiple structural growth drivers that should last well beyond the ...

How Adidas harnessed the country’s devoted fanbase into record sales.

Tennessee is ready to unveil its new uniforms as Adidas launches as the Vols' official brand. Here's how they were designed ...