The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

OpenAI is testing multi-advertiser placements in ChatGPT while adding new targeting and campaign tools that expand its ad ...

New York-based startup Marpipe clinched $8 million in Series A funding with the backing of some big-name investors that it will use to fuel the growth of its creative testing platform as it looks to ...

OpenAI is expanding ChatGPT ads to five new markets including the UK, & introducing new campaign management features.

In March, ad-marketing research company System1 debuted a new product called Test Your Audio that was billed as a tool to help advertisers determine the short- and long-term commercial impact of audio ...

Google has confirmed a test of healthcare ads in AI Mode, offering an early look at how advertising may evolve within AI ...

Olivia Kory has experience up and down the online advertising supply chain, including at Sonos, Netflix, Quibi, TubeMogul and the Publicis agency Starcom MediaVest. It’s been a long road home to ...

Advertisers looking to optimize their performance have long used A/B testing to improve their ads. It’s well understood how this is done with expanded text ads (ETAs). But recently, Google has ...

Snap partnered with Disney on their new Sponsored Snaps ad placement test. McDonalds and Taco Bell are the two brands testing Promoted Places on the Snap Map. The two ad placements are currently in ...

Learn how to get started with PPC testing, which elements to test and ideas to implement for your search, shopping and video campaigns. Best practices in PPC advertising are helpful. But every account ...