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Gucci to replace BWT as Alpine F1 title sponsor

Alpine F1 team to race under Gucci branding in 2027, meaning new colors are on the way

Luxury fashion brand Gucci will take over as title sponsor of the Alpine Formula 1 team beginning in 2027, replacing current sponsor BWT on the livery.

Extra.ie on MSN · 2d

Alpine Racing announce Gucci as new title sponsor of F1 team

· 1d · on MSN

F1 2027: Alpine and Gucci announce whopping $150 million title sponsorship deal

Alpine to become “Gucci Racing” in 2027 with a black‑and‑gold makeover

The Enstone-based team announces Gucci as its main partner from 2027. The fashion brand will appear in the team’s name and ...

ESPN

Gucci Racing Alpine F1 Team! Fashion giant joins grid as title sponsor for 2027

Italian fashion house Gucci will be the title sponsor of Alpine's Formula team from the start from the 2027 season onwards. Gucci will take over from Alpine's current backer BWT, the first time a ...

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Gucci to replace BWT as Alpine F1 title sponsor

Alpine to become “Gucci Racing” in 2027 with a black‑and‑gold makeover

Gucci Racing Alpine F1 Team! Fashion giant joins grid as title sponsor for 2027

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