LM: Let’s start by giving me a snapshot of you and the company. ET: Founded in 1995, Alternative is an Atlanta-based fashion brand that designs and distributes casual activewear (tees, sweatshirts, ...

Alternative Apparel, the Atlanta-based company founded in 1995, has been purchased by Hanes in a deal valued at $60 million. CEO Evan Toporek will continue to lead the company out of Norcross.

Visit the post for more.

Alternative Apparel just dropped new chambray shirts, updating the well-known blue fabric and giving it a fresh look. The collection contains four button-down choices, including a short sleeved option ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Last Thursday night, environmentally conscious celebrities and ...

We co-sign Alternative Apparel for their simple and comfortable quality basics, and now the brand announced the launch of Common Thread. This new lifestyle magazine is aimed on promoting “community, ...

When I was living on the West Coast, one of my close friends was a devotee of Alternative Apparel hoodies. I never really understood it until the brand opened its boutique in the Hayes Valley ...

Alternative Apparel’s tanks, tees, long sleeves and hoodies are now the same price as that $5 coffee you bought this morning. Get an extra 10% off all basics when you spend $25 (that’s only five ...