“There is nothing as practical as a good theory” was Kurt Lewin’s (1943) way of asserting the value of theory in guiding research that addresses broad social problems. But psychological theory also ...

You can probably recall a customer service experience that left you feeling good. A recent study has shown not only that positive emotion from sales staff is contagious to a customer, but that a ...

The Cannon-Bard theory of emotion states that stimulating events trigger feelings and physical reactions that occur at the same time. For example, seeing a snake might prompt both the feeling of fear ...