Audio advertising has a scale problem. While Spotify, Pandora and iHeartMedia dominate industry attention, roughly half of the ad-supported audio market sits outside those platforms. Hundreds of ...

While you likely have a thorough measurement agenda for the rest of your digital media, it is possible that audio has you a little stumped. After all, you can’t apply viewability standards or ...

Audioholics answers our questions about the importance of audio measurements and reveals which amplifiers, subwoofers and loudspeakers have measured best. AH: Audio measurements (if done properly) ...

Audio advertising measurement is moving beyond traditional reach and frequency metrics, with marketers increasingly able to ...