A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

With its notes of high school locker room and hints of hair gel, Axe body spray is becoming a man. When the pungent perfume debuted in the US 18 years ago, legions of teen boys bought the spritz with ...

This piece was originally published in Slate on Oct. 21, 2013. Probably if I had watched the commercials first, I would never have undertaken this whole stupid experiment. Axe commercials? Awful. They ...

If you're looking for a signature scent that captures your high school locker room and your grandmother's timeless fashion, there's now something to fit your needs. Avant-garde product release app ...

You may remember the scent of Axe from some middle school dances and awkward teenage dates, but the popular body spray and wash brand made waves online for something entirely different: The brand came ...