If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever 's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense, really ...

There are a few odors from adolescence that are seared into the brains of most Americans who grew up after the 1980s: the aroma of freshly baked brick pizza in the school cafeteria, the acrid stink of ...

How do you engineer a virtually unbeatable grooming product for men--and now women--that promotes passion? The answer isn’t in the chemistry. It’s in the marketing. The Axe World Descends Into ...