Axe commercials are among the most searched and watched commercials; not only are they visually stunning but they manage to combine glamour and humour and get the message across effectively. The new ...

Man's obsession with woman and woman's suspicion of man's motives for this obsession are deeply rooted archetypes that are well documented through the ages. However, it is as true today as it ever was ...

Speaking at the Debussy on day four of the International Festival of Creativity 2013 in Cannes, Keith Weed, chief marketing officer, Unilever, discussed the secret behind Axe's success over the past ...