Forbes

B2B Full-Funnel Marketing, Part Three: Emotional Marketing

Alex Macura is the founder and CEO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. We’ve heard the adage that people buy with their emotions ...
B2B Marketing Magazine

Funnel is now just part of the festival fun for Econsultancy

I just had an enlightening morning at Funnel, Econsultancy’s demand generation themed B2B event. Funnel is in its third year now, making it a relative veteran on the B2B marketing events circuit – the ...
afaqs!

LinkedIn expands B2B marketing toolkit with enhanced event and measurement solutions

Sachin Sharma, director of marketing solutions at the professional networking platform speaks about the recent developments ...
Forbes

B2B Full-Funnel Marketing, Part One: Biggest Challenges And How To Overcome Them

Alex Macura is the founder and CMO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. I’ve been in growth marketing a long time—nearly my entire ...
B2B Marketing Magazine

The funnel and the phone

New technology has radically transformed both business buyer behaviour, and consequently the dynamics of the sales and marketing funnel. But, despite these changes and new channels, telemarketing ...
Demand Gen Report

Marketing’s Anatomy: Saving Your B2B Funnel

Some funnels thrive. Others show warning signs before they collapse. The marketers who win are the ones who spot the symptoms early and act fast. Step into the marketing ER with NetLine’s Josh Baez ...
Press Trust of India on MSN

FACTORS.AI INTEGRATES WITH LINKEDIN’S COMPANY INTELLIGENCE API FOR FULL-FUNNEL B2B ATTRIBUTION

BANGALORE, India, Nov. 20, 2025 /PRNewswire/ -- Factors.ai, an AI-powered B2B demand generation platform, today announced its ...

Time out: why we need to reset the B2B brand and demand balance

B2B marketing is at a tipping point. As budgets tighten, marketers cling to demand capture and neglect brand. But new ...
Marketing

Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' New 'Pull' Triggers

A new generation of B2B buyer is here and ready to upturn the sales funnel as we know it. So how can B2B organizations look to adapt the sales funnel for their new digital customer? With a new younger ...

To B2B or not to B2B? The industry’s biggest questions, answered

B2B or not B2B – that shouldn’t be a question. B2B marketing is booming but AI and changing buyer behavior is leaving ...
CMS Wire

3 Questions B2B Marketers Should Ask About the Dark Funnel in 2023

What you need to ask if you want to better understand, influence and measure your own dark funnel in 2023. Remember the quote of debatable origins that goes something like this (I’m paraphrasing), "I ...
TMCnet

India's B2B Marketers Are Leading the Way in AI, Agility, and Data-Driven Growth, According to New Research from Anteriad

While global marketers continue to navigate economic pressure and rising expectations, India's B2B marketers are delivering ...