Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

Prospect theory [1, 2, 3] has perhaps been one of the most influential theories within psychology and behavioral economics. Daniel Kahneman won the Nobel prize for this work. Prospect theory and ...

Purpose: The goal of the UAB NORC Behavioral Science and Analytics Core is to foster collaborations and enhance productivity of investigators using behavioral science theories, constructs, and ...

As humans, we’re creatures of habit. Whether it’s a daily workout or a daily doughnut, it’s natural for our brains to create routines we follow habitually, be they good or bad. The field of behavioral ...

Is there a central concept that pervades and frames modern empirical natural science? Could a single idea weave throughout natural scientific inquiry and frame the essential fabric of our objective ...

Economists and psychologists work together to understand how human behavior impacts people's decision-making in the marketplace.

Dr. Weatherby is the director of the Digital Theory Lab at New York University. It’s hard to walk a block or finish a morning coffee without encountering some system that attempts to tell you what to ...

Current course names and descriptions are available below; please note they are subject to change. You can also search for current and past course offerings on UAB's Class Schedule Listing site.

We don't always behave the way economic models say we will. We don't save enough for retirement. We order dessert when we're supposed to be dieting. We give donations when we could keep our money for ...