China’s latest Zhongshuge bookstore, located in Shenzhen, offers “a feast for the senses” with its massive spiraling bookcase running through the middle of the floor space. Patrons mingle and work in ...

As the bookstore chain mounts a comeback, it’s breaking a cardinal rule of corporate branding and store design: consistency. By Maureen O’Connor The green carpet is gone. Dark wood shelves are no ...

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. So it’s no surprise that 47% of ...