Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

The design is not guiding you so much as urging you. That urgency creates pressure, often leading to user fatigue. These are ...

Gone are the days when branded swag was simply a free t-shirt or tote bag handed out at trade shows. Today, in an increasingly competitive marketing landscape, companies are recognizing the power of ...

X-Design shows how AI can help businesses build a complete brand identity without design skills or high costs. Using simple text prompts, it can create logos, colors, typography, and brand assets, ...

How many times have you walked past a storefront, perused a grocery store aisle, or scrolled through your Instagram feed and experienced a little “I want that!” ping to your brain after seeing a ...

While U.S. offices continue to struggle to bring employees back to their desks, in-person retail is thriving. The International Council of Shopping Centers recently found that 79% of consumers prefer ...

The Masters in Brand Design and Hospitality at Istituto Europeo di Design equips students with skills in creating identities for hospitality brands, while working on projects for real-life clients. In ...

VML is uniting its design capabilities and leadership under a new studio division called Brand Design at VML, according to news shared with Marketing Dive. Brand Design at VML specializes in a range ...

TOKYO, Mar 20, 2025 - (JCN Newswire) - - Hitachi, Ltd. (TSE:6501, "Hitachi"), today unveiled a bold new brand design that reflects the company's transformationto what it calls "True One Hitachi", with ...

In the 1990s, competing Four Seasons- and Ritz-Carlton-branded residences kick-started the hotel-anchored trend in cities like Boston, Los Angeles and Miami. With their unexpected successes ...