A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market.

Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, you are who you are because you’ve decided to separate yourself from the crowd. You’ve got a good idea that you think ...

Opinions expressed by Entrepreneur contributors are their own. Finding a job during harsh economic times is a daunting task — when companies are looking to cut costs by laying off workers and when ...

Personal branding can have powerful benefits for businesses, as I described in the first part of my series. Like other business matters, however, personal branding is most impactful when you implement ...

While I was on vacation with my family recently, I enjoyed a Starbucks latte by the marina. Of course, as an entrepreneur, I couldn't just sit and mindlessly enjoy my morning coffee. I looked at the ...

We asked industry experts how they measure the return on investment (ROI) of their personal branding efforts. Here are the ...

You need to understand that your brand’s name should be able to give a firsthand info preview on what it actually offers at the mention before other questions pop up. I can imagine you feel like ...

In his book Tweet Naked, online marketing expert and Social Media Firm CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand ...

Digital media is dominating storytelling. In the wake of Covid-19, it’s more important than ever to tell your brand story for the digital age. Digital PR efforts can prove to be a cost-effective ...

Branding is a tool primarily used in business and marketing to help people identify, and fabricate a perception of a company, an individual or a product. The same concept can be extended to places by ...