Channel 4’s coverage of the Paris 2024 Paralympic Games has had a profound impact on viewers perception of disability, according to new research, which surveyed more than 400 viewers. The data suggest ...
Channel 4 boss Jay Hunt has heaped praise on coverage of the Paralympics after a survey found that two thirds of viewers feel it favourably changed their perceptions towards people with disabilities.
Channel 4 Sales is teaming up with NatWest on a deal that sees the UK bank sponsor it’s Milano Cortina 2026 Paralympic Winter Games coverage. NatWest will sponsor approximately 50 hours of live and on ...
Add Yahoo as a preferred source to see more of our stories on Google. A new ad campaign will urge viewers to “reconsider their preconceptions” of Paralympic athletes. Channel 4’s Considering What?
Everything to know about track and road cycling at the 2024 Paris Paralympics, including event guide, top athletes, how to ...