With Medicare’s open enrollment commencing on October 15, 2024, now is a good time to discuss the Centers for Medicare & Medicaid Services’ (“CMS”) marketing rule changes for the 2025 contract year.

Marketing practices have caused CMS to put rules in place to curb deceptive or inaccurate ads. Medicare Advantage (MA) marketing has come under scrutiny for unscrupulous tactics, but where exactly is ...

The Biden administration is once again cracking down on Medicare Advantage (MA) marketing tactics with new guidelines to promote healthy competition in the market and impose limits on plans' payments ...

Seniors are forced to navigate a convoluted Medicare Advantage (MA) landscape for healthcare coverage, often only to be denied care, experts told legislators during a Senate Finance Committee hearing ...

The Center for American Progress submitted comments to the Centers for Medicare and Medicaid Services (CMS) urging reforms to rein in Medicare Advantage overpayments, strengthen accountability for ...

Misleading marketing has run rampant in the private program for too long, though new CMS regulations will attempt to offer more protection for enrollees. Medicare Advantage (MA) can attribute its ...

In 2021, a Medicare Advantage advertisement featuring former NFL star quarterback, Joe Namath, was placed in the spotlight because of some potentially misleading claims. Though the Centers for ...

Competition is heating up in the Medicare Advantage (MA) space. There are more players, more plans and more patients than ever—all putting pressure on marketing teams to connect with beneficiaries and ...

The Centers for Medicare and Medicaid Services has been cracking down on Medicare Advantage marketing, leaving Medicare agents subject to rules that were intended to shut out the companies flooding ...

Marketers know that adults 65+ spend about a third of their waking day, almost six hours, watching broadcast TV. During Medicare’s open enrollment season in the fall, they aired commercial after ...

Almost everyone 65 and older has received marketing related to Medicare, but some have reported experiences with Medicare marketing that violate federal rules, including marketers asking for Social ...

The Centers for Medicare and Medicaid Services proposed a new rule Monday that aims to ensure fair competition among Medicare Advantage plans by preventing excessive compensation to agents and brokers ...