“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. CTV scales. But does it perform? Matthew Koontz started his career at Arnold Worldwide running campaigns ...

Digital out-of-home is in the limelight, thanks in part to T-Mobile’s planned acquisition of out-of-home SSP Vistar Media, announced last week. This deal is a “great moment” for DOOH to present itself ...

CTV has become one of the fastest-growing categories in advertising. With spend surging and platforms multiplying, the term itself is starting to stretch in ways that raise real concerns. What began ...

PASADENA, Calif.—A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on ...

The report identifies household-level identity as one of the key building blocks for the next phase of CTV planning ...

Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball. Typically, performance channels, such as the classic banner ad, had the ...

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, ...

U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify and TVision ...

Wotcho TV has been captivating audiences, quickly becoming a top fave among viewers. This CTV app is the ultimate go-to for anyone looking for a bit of everything! The adrenaline rush of sports and ...