Chevrolet has unveiled the sixth generation of its bowtie logo, and the update is deliberately understated. The most visible change is color. The traditional gold finish is out, replaced by black. The ...

Unless you're a real grease monkey or a die-hard fan of Chevrolet cars, you may not know that the now-famous logo for the American car brand is actually referred to as a "bowtie." Others call it a ...

Chevy's bow tie emblem found front and center on each grille is probably one of the most iconic American symbols out there, along with Coca Cola, Nike, and McDonald's. Chevrolet's bow tie has become a ...