While watching the short video, customers will see a code they can text to 888222 to claim a free regularly priced entrée.

If you’re one of the first 100,000 fans to text the code after watching an Instagram reel, you’ll earn a free entree.

Chipotle is offering fans up to $1 million of free food during the Super Bowl on February 8. The Mexican fast-food chain is ...

Chipotle is planning to give away $1 million of free food during the Super Bowl on Sunday, Feb. 8. Rather than airing a ...

After another brand's AI-generated Super Bowl spot airs, the restaurant chain will post a video on Instagram Reels to dole ...

Chipotle Mexican Grill announced an in-game activation on Sunday, February 8, designed to spotlight its real ingredients and give fans a chance to score up to $1 million in free Chipotle.1 As ...

Customers can choose the Game Day Nacho Hack with chicken, which includes two high-protein cups of adobo chicken, two large ...

Chipotle Mexican Grill (NYSE: CMG) today announced an in-game activation on Sunday, February 8, designed to spotlight its ...

Fans have been hacking this menu item for years.

"We're seizing one moment to reward fans with what they really want: real food," Chipotle said.