DETROIT --In a terse exchange, General Motors is challenging the Chrysler group to "take it back." And Chrysler isn't budging. In Chrysler's recent TV commercials featuring former Chrysler Corp.

In its post-bankruptcy life, Chrysler unveiled two commercials starring Eminem and Clint Eastwood that caught consumers attention during the Super Bowl that cast the car maker as part of the American ...

After cashing in a cool $1 million from Lipton Brisk, Eminem takes it to the Motor City in another big Super Bowl commercial. Em touts the all-new Chrysler 200 in a two-minute ad spot which reportedly ...

(Soundbite of a Chrysler commercial) Mr. LEE IACOCCA (Former Chairman, Chrysler Corporation): The new Chrysler Corporation introduces the K-cars, the American way to beat the pump. JIM ZARROLI: When ...

NEW YORK (Reuters) - A Chrysler commercial featuring rapper Eminem and a lighthearted Volkswagen advertisement triumphed on Super Bowl Sunday, as the annual battle of the brands turned into an all-out ...