Coca-Cola may have helped popularize Santa's look, but his modern image was already taking shape long before the soft drink ...

"Coca-Cola did not create the legend of Santa Claus." The myth that the many-named gift-bringer of Christmas was invented by a soda brand is so persistent that even Coca-Cola has had to step in to ...

There’s a chance you’ve heard it before: Coca-Cola created the Santa Claus we see today. It’s certainly believable. Santa’s red and white suit matches the colors of Coca-Cola, and there are perhaps no ...

The holidays are a great time for marketing thanks to one of the greatest business icons in history: Santa Claus. No matter what they call it, Santa Claus, Father Christmas, Saint Nicholas, etc., it ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

Coca-Cola's Santa Claus advertisements are pivotal in marketing history, enhancing the brand's winter sales while embedding ...

Open through Dec. 28, the family-friendly attraction features 3-D light sculptures, snow slides, an outdoor ice skating rink and more.

Coca-Cola’s Classic Christmas, the wildly popular immersive holiday light and adventure experience, is making its way across Texas and Oklahoma this November—this time with a brand-new Alpine ...