For DTC (direct to consumer) marketers, a different set of marketing challenges can often require a different set of tactics. I recently asked Polly Wong, president of the New York-based direct ...

Total Expert launched the industry's first sales and marketing platform for the direct-to-consumer mortgage market. Total Expert for Consumer Direct is the industry's first single data model for ...

Direct marketing is becoming one of the popular ways to sell produce direct to consumers. Direct marketing operations in New Jersey were valued at $189 million in 1994 and targeted consumers in New ...

In his new role, Lirio will bolster the Vantis Life brand online by leveraging message development, social media marketing, and search engine optimization techniques to expand the company’s consumer ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form ...

Pharma pours billions into direct-to-consumer (DTC) marketing, seeking to educate, empower, and improve patient outcomes. Yet in a 2024 survey, 73% of physicians reported that the medications their ...

HousingWire recently sat down with Total Expert Director of Technology Alliances Josh Lehr to learn more about recent trends around direct-to-consumer lending. HousingWire: How have trends around ...

DETROIT, Oct. 24, 2011 /PRNewswire/ -- Rockbridge Growth Equity, LLC, a Detroit-based private equity firm that invests in financial and business services, consumer-direct marketing, and sports, media ...

Network marketing is a business model that generates sales through independent representatives who build a network of business partners or salespeople to assist with lead generation and closing.

Staying abreast of the effectiveness of marketing channels, as well as evolving consumer trends and preferences is crucial for today’s direct mail providers. It can be challenging even under ideal ...