As consumer behaviors shift and digital touchpoints multiply, the once-reliable linear marketing funnel is giving way to a ...

Self-directed buyers, shrinking budgets and embedded AI are redefining what effective marketing leadership looks like in 2026 ...

When growth slows, customer experience (CX) becomes the new currency of competition. The retailers that thrive will be those ...

Paul Wright, Head of Uber Advertising UK and Ireland, Uber, sits down with ExchangeWire to talk about the constantly evolving customer attention journey, and how brands can stand out amongst the ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Sanville, SVP, Analytics, Merkle.

Fostering positive customer journey experiences takes effort and planning. Here’s a roadmap for getting to your customer journey orchestration destination. These days marketers know they have to give ...

Explore three takeaways from Finding Balance on the Marketing Tightrope, the first in the Marketing at the Leading Edge series that was held on January 24th. “Consumer journeys are not new,” said ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

By J. N. HalmBusiness is a matter of hunting and farming. This, I insist. Management legend Peter Drucker backs me. He says, “The purpose of a business is to create and keep a customer.” The creating ...

Data is vital to understanding the customer journey, but how a brand uses it can be the difference between a winning customer experience and a lackluster one Stop for a minute and think about all the ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

Office workers have made it clear that they want more from companies than “just jobs.” And they’re quitting in record numbers to prove it. So, it’s incumbent on company leaders to design a new kind of ...