Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

With the emergence of ChatGPT and generative AI technologies, there is a lot of buzz around AI in every aspect of the marketing world, from tools to processes and use cases. As a marketing leader, ...

Ever notice how some law firms seem to effortlessly maintain a constant stream of compelling content, always showing up in the right places at the right times? Spoiler alert: It’s not magic, and it’s ...

AI provides marketers with a great opportunity to manage complex tasks, analyze vast amounts of data, and personalize customer experiences that benefit both customers and the business itself. However, ...

If you are looking for a content operations platform for your GTM team, there’s a new one you might want to check out. It’s called Relato, and I had an opportunity to see it in action and talk with ...

While it’s widely acknowledged that marketing operations can be instrumental in enabling effective martech deployment, integration and optimisation, it is not yet universally adopted by many B2B ...

Download this framework to help you see where you stand compared to your peers on the road to MOPs maturity. When you join Propolis – our community for B2B marketers – you get access to a ...

Marketing reveals the strengths of a business and, when aligned with effective operations, can lead to not just customer attraction but also retention and growth, as demonstrated through my own ...

Sometimes it's not what you say but how you say it. B2B marketers often learn this the hard way... if we learn it at all. The truth is you can have all the right information. All the right benefits.

Content Marketing World (CMWorld) 2025 will take place September 15–17, 2025, at the San Diego Convention Center. The program begins with workshops on September 15 and continues with conference ...