"They literally took Bob out of the logo".

Cracker Barrel's push to rebrand in 2025 backfired spectacularly, and the restaurant chain has felt the consequences. The Tennessee-headquartered comfort food establishment encountered fierce ...

Cracker Barrel officially brought back its Campfire Meals for summer 2026, thus reviving the foil-wrapped dishes that first appeared in the late 1990s. The seasonal meals returned to restaurants ...

Cracker Barrel CEO Julie Masino described feeling as though she was “fired by America” in an interview last week following the backlash over the restaurant’s controversial remodeling design. Masino ...

・Cracker Barrel shares are down nearly 50% year-to-date, largely due to an ill-fated rebranding attempt in August. ・CBRL is heading for its worst annual drop since 1999, when shares declined 58.3% ...

Editor’s note: This story has been updated to correct the name of the Cracker Barrel founder and attribution of a post on X. TENNESSEE (WHNT) — Cracker Barrel is making a “promise” to customers after ...

Cracker Barrel reported a significant quarterly loss and lowered its financial outlook for the year. The company experienced a drop in customer traffic and sales following a controversial logo change.

Restaurant chain Cracker Barrel Old Country Store Inc (NASDAQ: CBRL) aims to show it has moved on from the backlash over a logo change when it reports first-quarter financial results Tuesday after ...

Gilbert Davila, a Cracker Barrel board member and former Disney diversity executive, faces heat after the restaurant chain changes its logo and interior. Southern restaurant chain Cracker Barrel ...

We've seen some controversial rebrands over the years, but it's not often that a flour company gets people agitated over its ...