"They literally took Bob out of the logo".

Cracker Barrel posted a significant quarterly loss and slashed its full-year outlook as traffic and retail sales weakened. That’s according to executives in an at-times candid Dec. 9 earnings call ...

Cracker Barrel's CEO said the chain is working to rebuild customer trust after its logo controversy earlier this year marked a quarter of declining sales. During its quarterly financial results call ...

Cracker Barrel's push to rebrand in 2025 backfired spectacularly, and the restaurant chain has felt the consequences. The Tennessee-headquartered comfort food establishment encountered fierce ...

Cracker Barrel Old Country Store (CBRL) shares are limping through Tuesday’s after-hours trading as the company’s fiscal first quarter results highlight the lingering fallout from its logo controversy ...

Cracker Barrel posts a loss and cuts outlook for the year, and the stock sank toward a 16-year low Cracker Barrel posted a drop in quarterly sales and a quarterly loss. Cracker Barrel Old Country ...

WASHINGTON — Cracker Barrel CEO Julie Felss Masino said Tuesday that the company’s controversial logo redesign — which sparked widespread backlash and accusations of abandoning tradition — was never ...

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We've seen some controversial rebrands over the years, but it's not often that a flour company gets people agitated over its ...