We can’t simply trust AI to make up for bland creative with sheer volume. The real performance shift happens when we use AI ...

In the ever-evolving landscape of creativity, there has been a significant shift in how we express ourselves and consume content. Short-form video has emerged as a powerful language of expression and ...

Claire Rozain is CEO of RZain Consulting. We talk a lot about AI-generating creatives. But the real opportunity? Teaching AI - and our teams - to understand what works, and why. AI for now is really ...

Although thought leaders love to pontificate about the convergence of media and creative on stage at industry conferences, media and creative teams at most brands operate as if they’re allergic to ...

For a long time, PPC performance conversations inside agencies have centered on bidding – manual versus automated, Target CPA versus Maximize Conversions, incrementality debates, budget pacing and ...

Starti.ai, a technology company developing AI-powered tools for advertising video production, has announced the release of AI ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...

Hyundai Motor America has restructured its marketing department by creating divisions focused on creative and performance, per a press release. Angela Zepeda, who has served as Hyundai's chief ...