Our world is changing rapidly, and so too are consumer expectations. Therefore, if your business wants to continue to add real value and solve customers’ problems, you will have to rethink your ...

Consumer buying power is a vital element for small businesses to understand so that they can effectively price, sell and market their products. It is essentially a consumer's ability to make a ...

A central principle of the marketing field is that companies should be working hard to satisfy customer wants and needs. As such, it is often taken for granted that in the modern day “marketing era” ...

A person is a person, an individual. With the two identities of the customer defined, we can talk about the different commerce models that represent how goods are sold. B2B: Business-to-business B2C: ...

Consumer confidence in the UK economy fell in the last quarter, making this the lowest point so far this year. The percentage of people who believe the economy is worsening increased from 51% to 62% ...