Privacy and data trust now define customer loyalty. In this exclusive interview, PwC’s George Korizis explains what brands ...

Marketing leaders are struggling to balance collection of customer data with privacy concerns and customer value exchange even though many have already established formal policies to manage customer ...

SACRAMENTO, Calif. (AP) — Sephora Inc., one of the world’s largest cosmetics retailers, has settled a lawsuit claiming that the company sold customer information without proper notice in violation of ...

With data laws tightening and third-party cookies fading, marketers must rethink how they collect and use customer data — or ...

In a tight economy and competitive marketplace, with consumers holding their pocketbooks closer and rethinking their spending habits, the last thing a brand wants to do is lose their trust due to a ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

Maintaining customer data privacy is paramount for all digital marketers. Customers are vigilant about their data due to increasing data breaches, and any recklessness with customer information can be ...

Freedom Mobile is warning customers about a privacy breach that exposed personal details for what the company says was a ...

A WVLT investigation has unearthed some of the things you may not expect your car to collect, along with what rights Tennesseans have about how that data is managed.