In today’s crowded marketing landscape, getting and holding attention is harder than ever. Marketers are juggling email, social, paid search, video, and more, each with its own metrics, costs, and ...

Retargeting has long been a staple of digital marketing. We've all seen it in action: you browse a product online, and suddenly that item follows you across the web. But what if we could take that ...

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...