My son has always known I'm the Elf on the Shelf. I do the pranks anyway, and I have more fun with it than he does.

"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

If there's one thing no one needs at the holidays, it's more stress, especially if you've got children at home. Yet, in hundreds of thousands of households across the country, a 10-inch red-clad Elf ...

My kids are teenagers now, but they believed in Elf on the Shelf for more than a decade. When I was deep in my elf years, I complained about the work, and now I miss it. These days, my elves are ...

Twenty years after it was introduced to the world by Carol Aebersold and her daughter Chanda Bell, the Elf on the Shelf is ...

A Scout Elf hangs from a string of Christmas lights while wearing a mask. Willrow Hood / Shutterstock.com If you’re a parent, then you’re well aware of what “The Elf on the Shelf” is—and hopefully you ...

As December days tick closer to Christmas, many families are searching for fresh ways to keep the Elf on the Shelf magic alive. For parents who feel like they’ve already tried it all, coming up with ...

Elf on the Shelf is a Christmas tradition started by Carol Aebersold and her twin daughters. The idea goes that Santa sends his elves out to observe children in the build-up to Christmas, to see who ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an anniversary collectible.

Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

Think your Elf on the Shelf has mastered the art of stealth? Share it with us! USA TODAY wants to see your most creative, hardest-to-find, and downright wacky hiding places for your holiday elf. We ...

As the holiday season winds down and the excitement of Christmas begins to fade, it's that time again: time to bid a fond farewell to everybody's favorite holiday helper. Parting with your Elf on the ...