Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...

Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...

Elf on the Shelf was created 20 years ago, and since then, more than 31 million scout elves, elf pets, and elf mates have ...

While there are plenty of parents who are probably too maxxed out to be adding Elf On The Shelf to their daily routine (hi, hello, I am sadly one of them), the annual tradition remains hugely popular ...

Traditions around the holidays are meant to be passed down for generations: songs, ornaments, recipes. So creating a new tradition that resonates with families worldwide is nothing short of a ...