When a redesigned Ford F-150 pickup truck arrived in late 2014 with aluminum bodywork, it prompted attacks from rivals and concerns from truck buyers. One of the biggest questions was whether aluminum ...

Pickup trucks make serious cash for their makers, who then pour a lot of that money back into development of future products in search of new technology and fresh grenades to lob at their competition.

Ever since Ford Motor launched the industry's first aluminum-bodied pickup truck, skeptics have wondered what it would cost to repair damage to the F-150's "military grade aluminum" panels after a ...

Pickup truck advertising is rife with bravado and bluster: every manufacturer claims to have the toughest, most dependable, most capable trucks on the market. In the end, it usually doesn’t matter ...

General Motors Co.’s Chevrolet brand is touting the strength of its pickup bed vs. the Ford F-150 in a new national marketing campaign that featured a four-page wrapped newspaper ad in Wednesday’s ...

Will joined the TopSpeed team over two and a half years ago, bringing his lifelong automotive passion, writing experience, and editorial expertise along with him. Whether classic or modern, American ...

Those were the marching orders Denis Kansier, lead prototype engineer on Ford’s 2015 F-150, gave the drivers of six pickups distributed evenly among three different companies when they were handed the ...