In a return to its headwear roots, FUBU has signed Concept One to produce a range of accessories and distribute the products to brick-and-mortar stores and online. FUBU bags, backpacks, cold weather ...

FUBU founders Daymond John, Keith Perrin and Carlton Brown sat down for an interview on the latest episode of “Drink Champs” and spoke candidly about the impact of homophobia on their brand. As the ...

No big fashion designers were paying attention to the urban market when Daymond John began building his business in 1989. That changed with FUBU, or "For Us, By Us," the apparel line started by John ...

Four friends from Hollis, Queens made their mark on the fashion world in a major way in 1992, when they launched FUBU, a sportswear brand inspired by hip-hop culture. In the decades since, some of the ...

A Twitter user sparked a whole trending movement after she asked her followers if they knew FUBU was Black-owned and means "For Us By Us." #BlackTwitter is on fire today. The morning began with Jay Z ...

Origins: FUBU is an African-American-owned, New York-based urban sportswear empire started in 1992 by five childhood friends from Queens. (The ubiquitous "05" on FUBU jerseys is a coded reference to ...

If you’re not familiar with Sorella, the popular store sits on the corner of Melrose in Los Angeles and provides Instagram-worthy attire. When shopping in LA, it’s a must-see and tourist attraction ...

This year marks the 25th anniversary of FUBU pioneering the integration of fashion with hip-hop culture, multimedia and entertainment. The urban apparel line founded by CEO Daymond John was synonymous ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Any streetwear fan born in the '80s or '90s has a special place in their heart for ...

If you’re not familiar with Sorella, the popular store sits on the corner of Melrose in Los Angeles and provides Instagram-worthy attire. When shopping in LA, it’s a must-see and tourist attraction ...