For the 10th year in a row, GOAT is hosting a multi-day Black Friday event, allowing users the chance to win some of the most coveted sneakers, apparel, and items on the online marketplace. Starting ...

Today, the secondary sneaker seller GOAT released an augmented reality feature that will let users see pre-release sneakers in AR. This isn't the first time a company has let users view sneakers in AR ...

To receive the Vogue Business newsletter, sign up here. The booming sneaker resale market is no longer just about flipping Jordans and Dunks. Sneaker resale marketplace Goat is thinking much bigger – ...

I can't even remember how many times I've had to get in line at a FootLocker to buy the latest pair of Air Jordans. But that was years ago, long before websites and apps became the main way I shop for ...

The worlds of charity and sneakers are coming together again, now thanks to Michael B. Jordan (Black Panther, Creed) and GOAT. On Monday, the streetwear shopping app revealed a collaboration with the ...

It takes a lot of machine learning and computer vision to ensure that a pair of high-end sneakers is authentic. Just ask GOAT. GOAT is the largest sneaker marketplace and specializes in selling ...

From TV shows (think “Fuller House”) to clothing (fanny packs!), it’s clear that nostalgia is a big motivator when it comes to consumer preference. And what’s old is new again for sneakers too. Kicks ...