Google rolled out scrollable sitelinks in Maps ads, letting advertisers drive users to specific site pages directly from ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

Google launches Performance Max for Marketplaces, letting sellers advertise products without websites. Google launched Performance Max for Marketplaces to let sellers advertise marketplace products ...

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app. There are new unified workflows and reporting with in-product nudges, unified ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

The Justice Department and Google wrapped up a two-week hearing that could have a major effect on online advertising.