Its commitment to bring smarter optimization and greater transparency to AI-powered campaigns was a theme for Google in 2025, and has now become a reality, according to the company.

The change allows employers to bypass previously selected message settings. Google rolled out a new feature that allows employers to archive text messages sent on company-provided Android devices.

Google Ads is rolling out text guidelines for all advertisers globally in AI Max. We thought the rollout started more broadly last October, after it was announced last September, but now it is really ...