Beautiful and long-lasting makeup starts with a great base, but alas, it's not always as simple as just buffing foundation into your skin and calling it a day... Even the best foundations, be it a ...

Your face looks polished at 8am and oddly slippery by lunch. The culprit isn’t always your foundation — it’s the step before it. Primer sits in that fuzzy ...

We might not all be Kardashians and have a glam squad on call 24/7. But with some expert tips and tricks, celeb-worthy makeup is attainable for anyone. Finding a foundation to match your skin tone is ...

What is every pro’s top secret for how to apply foundation? Execute it without a trace. “I want people to say, 'Oh my god, your skin looks amazing!' not, ‘Your foundation is so great,’” makeup artist ...

Finding the best foundation can be tough, to say the least. Whether you're channeling one of your favorite models with a barely-there look or going for a full-on Instagram MUA face, foundation should ...

Foundation is a key step in many people’s beauty routines, which is why it’s so important to find your match made in heaven. But it’s more than picking the perfect shade, which, if we’re being honest, ...

Winter often brings dry air and low humidity, which can strip the skin of its natural oils. The result? Rough, flaky, and ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. If you’ve been around the beauty block a few times, you know ...