What was once deemed the wild, wild west of advertising has now become the mainstream method for reaching your target audience. Today, driving sales with Facebook ads is one of the fastest ways to ...

Facebook marketing remains an effective, dynamic platform for advertisers because of its reach and scale. The expense is reasonable, allowing small businesses the chance to draw from a customer base ...

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

Keeping in line with their mission to find more ways to make money, Facebook's recently announced video ads service will be hitting profiles near you no later than the summer. They'll last up to 15 ...

Facebook just gave us another reason to quit Facebook. In a press release published today, the social media giant said they will start to roll out new auto-playing video ads that will start to appear ...

Opinions expressed by Entrepreneur contributors are their own. One of the best ways to market any consumer product is through video. Images and text can only contain so much information — with a video ...

When discussing the most popular social media platform for running ads, without a second thought, the crown goes to Facebook. With almost 40% (2.91 billion) of the world’s population on Facebook, it’s ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...