Counting frequency is one of those tasks that seems simple on the face of it, but actually has quite a bit of nuance. There are two obvious methods, of which the first is to count zero crossings for ...
For decades, many advertisers referenced what became known as the ‘rule of three’: the idea that hearing an ad three times was enough to make it stick. The concept stemmed from early effective ...
NEW YORK--(BUSINESS WIRE)--VideoAmp today announced its ability to measure audience reach and frequency for YouTube across CTV, desktop and mobile. This will allow advertisers to measure YouTube ...
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